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What are the skills in the way supermarket shelves are placed?

  • Release time: 2024-04-22

The way supermarket shelves are placed is very important, which directly affects the display effect of goods, customers' shopping experience and sales performance. Here are some tips for shelving:

1. Zoning: According to the type and nature of goods, the shelves are divided into different areas. For example, food, daily necessities, clothing, etc., should be placed separately so that customers can find the goods they need more easily.

2. Highly matched: The shelves are placed at different heights, which can better display the goods and attract the attention of customers. Shelves of different heights can also make the entire supermarket space more layered.

3. Security and anti-theft: The way the shelves are placed should take into account security to avoid goods being easily stolen. In particular, high-value goods can be used to lock or install surveillance cameras to prevent theft.

4. Commodity display: the same type of goods should be placed together, easy for customers to choose. At the same time, attention should be paid to the neat and beautiful display of goods to avoid overcrowding or messy placement.

5. Product layout: When choosing the way of shelf placement, it is necessary to take into account the sales situation and popular trend of the goods, and reasonably arrange the location of hot goods to attract customers' desire to buy.

6. Single product prominence: Pay attention to highlight some single products on the shelf, such as new products or promotional products, can attract the attention of customers and increase sales.

7. Card display: Using card to display the price and promotion information of goods can make customers understand the goods more clearly and increase their desire to buy.

8. Lighting: The appropriate lighting of the shelves can increase the brightness and texture of the goods and attract the line of sight of customers.

9. Regular adjustment: The way of shelf placement is not immutable, it needs to be adjusted and improved regularly, and make corresponding adjustments according to customer feedback and sales.

In short, the way the supermarket shelves are placed needs to take into account the types of goods, customer experience and sales effect, and make reasonable arrangements and improvements in details in order to better enhance the overall image and operating effect of the supermarket.

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