Snack rack

The leisure food industry is getting better and better, and the market competition is getting worse. In addition to special snack shops and imported snack shops, there are many combinations of business formats, such as fresh food snack shops and snack convenience stores. The sales of a snack shop are closely related to multiple factors, and the snack rack display can increase sales. The role of display in the competition is increasingly obvious. The key is to grasp the standards and key points of the exhibition and to actively innovate.

Starting from the display of snack racks, leisure food stores will increase sales.

Snack rack display

First, the essential factors for the growth of leisure food rack sales:

1. Reasonable use of display techniques

The increase in the shelf space of snack foods will increase the category of products, while on the other hand, the improvement in the location and display of snack food shelves will also increase sales. Sales will improve as we occupy the end of the shelf near the flow of adults.

2, store space management

First of all, a major factor affecting the sales of snack foods - space. The size of the space first considers the size of the main shelf of the bulk food rack. As the shelf area increases, the sales of snack foods will increase accordingly. According to relevant sources, 80% of the consumption in the snack food store is impulsive. Therefore, correspondingly increasing the area of the main shelf can increase the impulse consumption, and can also increase the consumer's awareness, and ultimately increase the sales volume in the store.

According to the results of the potato chip giant food research, in a series of shops to test, it can be found that the product is moved from the middle of the shelf to the two ends of the shelf without changing the size of the shelf. The result shows that the average shopper is 2 Stay in front of the long shelf for 2 seconds.

Second, the product display pay attention to the following points:

1. Vertical display of the same brand. “Up and down” try to keep one or fewer specifications displayed. Avoid multi-standard display to lose the overall visual impact of unit area. The placement of a vertical display is advantageous for this operation.

2, centralized display. If the products with more categories are displayed in a classified manner and lose the effect of the overall publicity, they should try their best to concentrate on the independent display area and highlight the comprehensive strength of the brand.

Starting from the display of snack racks, leisure food stores will increase sales.

3. End frame display. Mostly based on a single specification product display. When choosing, we must follow the principle of customer orientation.

4. Horizontal display in the middle of the shelf. The gaze is about 45° down to the middle of the exhibition position. Strive for a good position to place the main products. Special promotion and other tasks can use this location to promote

5, full display. The product keeps the shelves full and can avoid competing products occupying the display position when the product is out of stock. At the same time, we must also pay attention to the first-in-first-out sales principle to avoid unnecessary long-term products.

Third, secondary exhibition

For snack food sales, if the store space allows, you can use the secondary display appropriately. Regardless of the store sales, the second display of snack food can bring additional sales. Therefore, secondary display is another effective way to promote consumer purchase. The second display can stimulate the customer's desire for secondary shopping, expand the possibility of impulse consumption, and increase sales and revenue.

Fourth, promotion support

In addition, with the support of good display and advertising, the appropriate price reduction and advertising promotion can also achieve good sales. When promoting snack foods, impulsive consumption becomes planned consumption.

Of course, consumers still have a lot of shopping habits to take advantage of. As long as we carefully observe and scientifically analyze, we can completely find the rules. This kind of potential borrowing is good, and it can also have an unexpected effect.